According to the Awin Report, affiliate marketing was worth $16 million in 2019 and is expected to grow manifold after the Covid-19 breakout due to an increase in digital operations. Among the various popular verticals, real estate has been an evergreen classic of the affiliate marketing business. In this article, we are going to discuss in detail how to earn additional income with real estate affiliate marketing.
But before we delve into the details, let us develop a clear understanding of what real estate affiliate marketing implies.
Real Estate Affiliate Marketing
Real Estate affiliate programs are strategies through which real estate companies popularise their products or services via blogs and websites of popular brands and bloggers. They offer huge commissions whenever a lead is generated through the link posted on that website or blog. So, anyone who is into blogging or has a webpage with a decent DR can engage in real estate affiliate marketing and earn a good side income.
However, like all other trade opportunities, real estate affiliate marketing will bear good results only when undertaken with careful considerations. There are various factors that you need to care about while doing affiliate marketing for real estate companies.
Given below is a guide on how to make the most of real estate affiliate marketing.
1. Target a Niche
It is very important to know the target audience that would be interested in buying real estate properties. For instance, if your blog is mostly followed by college-going students, you are unlikely to succeed in generating leads for the real estate business since you can expect a student to buy a UAE property. Once you know your target audience, you will be able to decide on the right affiliate programs to promote the business.
2. Take Tips from Your Competitors
Turning to your competitors to get an idea on how to promote a real estate business can help you greatly. It totally healthy and ethical to take inspiration from them but you must be careful of copying their content or style. You can even use automation tools such as SEMrush to analyse a competitor’s website.
3. Invest in the Right Affiliate Programs
For making money out of real estate affiliate marketing, it is very important to research different programs and decide the ones that offer high returns. You can do that through an online search on even refer to this affiliate marketing article to find out the highest paying affiliate programs.
(Picture Credits: Pixabay)
4. Stick to What You Know
Integrity is an essential part of any business more so for real estate where the buyers are usually people who are well versed in this area. Therefore, blogging or writing on topics you have no idea about is a complete no-no for real estate affiliate marketing. You can instead invest your time into researching the trending topics of your industry and curate relevant articles based on your findings.
5. Invest in Website Hosting
If you are considering maximizing your earnings through real estate affiliate marketing, it is highly recommended to buy a website of your own rather than blogging or posting on free web hosts. That way you will always be more in control of your style, content, and format. Free web hosts may look like an easy option in the beginning but as you expand, it will keep bugging you for paid upgradation. To avoid any hassle in the future, it is better to have your own website right from the start.
6. Sign-Up On the Merchant’s Website
Most companies allow having a section for affiliates on their official website. It is recommended to sign up through the merchant’s official website rather than the affiliate networks. The reason is that the affiliate networks often charge a small fee or commission for each lead generation. So, by signing up on the merchant’s website, you can save that amount.
7. Stay Updated with The SEO Dos and Don’ts
The average sales conversion percentage for most websites is usually one digit. For example, if 1000 people visit your website, only 100 will click on the affiliate link and maybe 1 will buy through your link. Hence, it is very important to increase the traffic on your webpage, which is possible only when your content is in line with the latest SEO updates.
To sum up, if you take care of the above-mentioned points and dedicate a good amount of time and energy, you can make a decent income out of real estate affiliate marketing. There are people who are making as much as $15k daily through affiliate marketing.
One very important thing is to have realistic expectations out of this business based upon the efforts that you are putting into it. Understand that it takes a period of 6 months to a year, heavy marketing, and unwavering focus to ace this business.